All projects
Corporate & finance
Prittworld
Three distinct service lines — property, financing and business advisory — kept legible instead of competing for attention.
The brief
A firm offering property, financing and advisory risks reading as three unrelated businesses sharing a logo. The site needed to make each service understandable on its own while still adding up to one credible company, and it had to feel trustworthy enough for a conversation about money.
The approach
A restrained corporate palette with strong typographic hierarchy, so the eye can sort the services quickly. Each line gets a dedicated route through the site with its own entry point, and the shared identity is carried by structure and type rather than by decoration.
What we built
- Corporate site with three parallel service journeys
- Consistent identity applied across every section
- Service-specific enquiry paths
- Content structure built for adding service lines later