All projects
Animal health & nutrition
Animix Limited
Animal health, nutrition solutions and field services brought into focus for farmers, vets and distributors at once.
The brief
Three very different audiences — farmers, veterinary professionals and distributors — arrive looking for different things from the same catalogue. The site had to serve all three without forcing any of them through the others’ content, and work on the rural connections a lot of that audience is on.
The approach
Products and services are organised by what each audience is trying to do rather than by internal department. Pages are kept lean and image weight tightly controlled, because a site about agriculture that only works on fibre is not doing its job.
What we built
- Product and service catalogue organised by audience need
- Technical detail presented without jargon walls
- Distributor and enquiry contact routes
- Lean pages tuned for slower connections